It’s the first question from fascinated customers- how much does it cost to print on stone paper or purchase it directly? This guide is intended to be a useful reference for companies looking to take advantage of this revolutionary material.
Special Value of Stone Paper
Stone paper is a fundamentally different printing substrate than tree-based paper. The following features of stone paper should be considered in understanding the high value of stone paper.
- Soft Touch
- Stands Out to Consumers
- Precision Lines and Saturated Colors
These aspects of stone paper are ideal for applications in children’s books, cookbooks, notebooks, stationery, packaging, and labels. In fact, the stone paper market is predicted to grow at a rate of 6.3% over the next five years while the traditional graphic paper market will shrink at a rate of 2.3%.
The Better Packaging Co.
The Better Packaging Co. is a New Zealand based wholesale packaging supplier for sustainable alternatives to traditional plastic and paper mailers. They were founded in March of 2018 by Rebecca Percasky and Kate Bezar. With a little under $1 million USD in annual revenue (2020), they have seen significant success on the global market.
This is due in part to their application of stone paper, the material used for their “ØPACKS” line of mailers. With stone paper, they have seen month-over-month growth of 15% since 2018. This is a great demonstration of the differentiation that stone paper brings to consumers.
Price of Raw Materials
Stone paper consists only of calcium carbonate and non-toxic HDPE resin. In a loose comparison, the calcium carbonate in stone paper plays a similar role as wood fibers in traditional paper. But calcium carbonate is significantly cheaper. One ton of calcium carbonate (ground calcium carbonate, medium-fine grade) can cost anywhere from $65-280 US dollars, while wood pulp (bleached from Sweden) can cost upwards of $900 USD. (Source) The main factor in the price of stone paper is the HDPE, which can cost anywhere from $600 USD to $1500 USD for one ton. In the case of traditional graphic paper, the costs continue with additives and coatings that give tree-based paper high printing performance.
This is where Pebble has a unique advantage. Despite market fluctuations, Pebble maintains a strategic market position that allows us to offer stone paper printed products at a similar or sometimes cheaper price than traditional paper. This opportunity is unheard of in the short history of stone paper.
Pebble’s history began in publishing, which is why we can provide the greatest value to notebook retailers and publishers internationally. We have several years of experience producing notebooks, children’s books, paperback novels, and educational materials.
Hardcover Children’s Book
21 x 26 cm
500 | 0%
1000 | -2%
5000 | -4%
Stone Paper Notebook
14.2 x 21 cm
Black & White, 24 Pages in Color
Foil Stamping, Elastic Band, Ribbon Bookmark
500 | -3%
Saddle Stitched Booklets
20.3 x 15 cm
Full Color Cover, Black & White Interior
8000 | -3%
10000 | -5%
16000 | -5%
Listed prices (percentages) are a comparison to the price of traditional paper for the same job.
Stone paper has exciting potential for packaging. It can both be used to dramatically reduce plastic in applications where plastic is necessary, or to increase value and sustainability in replacement of traditional paper packaging. Pebble is always innovating new types of packages using this material.
6.8 x 6.8 cm
Cylinder with Lid
Full Color Exterior
80000 | -2.5%
3 Variations in Shape (9 cm – 24.5 cm)
Die Cutting, Creasing, Perforation
3000 | 0%
6000 | -1%
9000 | -3%